"The road to success is always under construction"

Wednesday, 17 December 2014

Digipak ideas - Titles

Once we had completed our filming and photo shoot for the main task, we had to decide on the album name as well as the font used. We discussed various fonts that we found online and edited them on to our front cover to see which one related better to our artist image.
Essentially, even though our main artist is seen as a rebellious criminal, in our digipak we include photos that are more personal and relate to her personality away from the con artist image that she has at night, hence why our font for the name is rather girly and feminine, we want to portray her soft side, which could essentially be her work side (when we see her leaving the house dressed more formally).

Also, we wanted to keep the name of the digipak very simplistic and formal as we do want that to be directly related to the idea of her being arrested and therefore 'Code of Conduct' is very powerful when relating them all together. Another feature that we had to relate was the track names, they all relate to wealth, crime, partying, rebellion, confidence etc.. a very hedonistic base, hence why the font was important to ensure a clear connection.

Below, are screenshots of a group meeting we had over a social networking site to discuss the font, placement and colour of the font as well as suggestions for our the title and the reasoning behind the choice.
         

      




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