"The road to success is always under construction"

Sunday, 7 September 2014

Preliminary Task - Preparation

For our preliminary task, we decided to remake the opening minute to the music video The A Team - Ed Sheeran.



The Artist
Ed Sheeran is a british single/songwriter from Suffolk. He released his first independent EP in 2005 before moving to London to start playing gigs; he played 312 shows before releasing his second EP in 2009.
Ed got noticed when he got invited on tour with Just Jack in 2009; leading on from the successful tour, he released a video online and rapper Example offered him the chance to tour along side him. At the same time of this offer, he released his third EP which features his later debut single The A Team.
 The single The A Team was certified quintuple platinum in the United Kingdom. In 2012, he won two Brit Awards for Best British Male Solo Artist and British Breakthrough Act. The A Team won the Ivor Novello Award for Best Song Musically and Lyrically. He was the nominated for Best New Artist at the 56th Annual Grammy Award.
The Single
The track made 3rd in the UK Singles Charts in June 2011. The A Team became the best selling debut single and the overall eight best selling single of 2011, shifting 801,000 copies. The single also made charts in New Zealand, Ireland, Scotland and Australia.
The storyline for the music video was based on real events that he had experienced when he was performing in a homeless shelter in London. "I was 18 at the time and kind of quite naïve. So, I was a bit taken aback by some of the stories that I heard. I got home that night and I just wrote a lot of the lyrics. I wanted to write it so it sounded kind of upbeat, so you wouldn't really know what it's about, because it's quite a dark subject." he said.
Billboard then continue by asking him the meaning behind the Title of the song, his response was: "A drug like crack cocaine is called a 'Class A drug'. That's in the same category as heroin. Instead of making it clear and just saying what the problem was, I'd say, 'She's in the 'Class A' team.' It was kind of my way of covering up (a person's addiction), I guess, making it a bit more subtle."
Quoted from an Interview with Ed Sheeran by Billboard.





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