THE ARTIST & GENRE
Despite being associated with the pop genre, Jessie gives off a rather gothic/punk look. This is a challenge against the stereotypical 'pop princess' convention.
The image that has been used is her album cover for "Who You Are". This is the main feature of the advert. The recognition of the album cover attracts members of the audience to the advert. The artist in the advert, Jessie J, is in a predominantly black costume. She is wearing black lipstick, eyeliner, black dyed hair, black nail varnish. This gives off a rather gothic/punk look. This mode of direct address links the artist and her audience as it is directly appealing to them. The close up shot only shows her face, hands and shoulders. This up 'close and personal' element of the album matches the artist's personality and style. The image displays the artist posing with her hands facing outwards and her mouth open. This pose could possibly mimic a pair of horns suggesting the use of satanic imagery. However, this gives us impressions of anarchy and rebellion. This inter-relates with the colour scheme with the light background contrasting with the dark foreground. The black colour theme is contrasted with the white background almost metaphorically defining her. This makes her visually stand out.
The image in the advert takes up more than half of the advert because it is arguably the most important feature. It shows the artist's album cover and is what attracts people to view the advert in the first place. The lower part shows additional information about the album that is less important thus being a smaller part of the advert. The orientation of the advert is portrait to match the stance of the artist in the image.
Jessie J has her own font and branding label. The bold golden colours with the letters joining up flourish and join together. The colour gold has connotations of regality, power and strength, wealth and perfection. This matches our perception of the artist.
Despite being associated with the pop genre, Jessie gives off a rather gothic/punk look. This is a challenge against the stereotypical 'pop princess' convention.
The image that has been used is her album cover for "Who You Are". This is the main feature of the advert. The recognition of the album cover attracts members of the audience to the advert. The artist in the advert, Jessie J, is in a predominantly black costume. She is wearing black lipstick, eyeliner, black dyed hair, black nail varnish. This gives off a rather gothic/punk look. This mode of direct address links the artist and her audience as it is directly appealing to them. The close up shot only shows her face, hands and shoulders. This up 'close and personal' element of the album matches the artist's personality and style. The image displays the artist posing with her hands facing outwards and her mouth open. This pose could possibly mimic a pair of horns suggesting the use of satanic imagery. However, this gives us impressions of anarchy and rebellion. This inter-relates with the colour scheme with the light background contrasting with the dark foreground. The black colour theme is contrasted with the white background almost metaphorically defining her. This makes her visually stand out.
The image in the advert takes up more than half of the advert because it is arguably the most important feature. It shows the artist's album cover and is what attracts people to view the advert in the first place. The lower part shows additional information about the album that is less important thus being a smaller part of the advert. The orientation of the advert is portrait to match the stance of the artist in the image.
Jessie J has her own font and branding label. The bold golden colours with the letters joining up flourish and join together. The colour gold has connotations of regality, power and strength, wealth and perfection. This matches our perception of the artist.
The name of the album "Who You Are" is in smaller, thinner scrawled writing. This gives it the look of a signature
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