How effective is the combination of your main product and ancillary texts?
As a group,
we decided to record a discussion about how we planned and why we used specific
characteristics in the production of our music video, digipak and advert. To
accompany our discussion we created a video including the features we mention
from the digipak and advert, and also sections of the actual music video to
give the viewers a visual example. Throughout the clip we state the conventions
that we used and challenged and the reasoning behind each one, as well as
mentions of certain theorists that have impacted our decisions. In conclusion,
I believe that we have successfully made all our products very coherent as they
all match a specific theme, and generally stick to genre conventions. We tried to
make the correct decisions to ensure that it was suitable for pop genre, but
also to ensure that it would appeal to our target audience; hence we aimed to
make our products as professional and as authentic as we possible could.
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